Hooked

Business & Economics / Marketing / General, Business & Economics / Strategic Planning, Ebook, Psychology / Applied Psychology

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

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Hooked


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Author by : Nir Eyal
Languange Used : en
Release Date : 2014-11-04
Publisher by : Penguin

How do successful companies create products people can’t put down? Why do some products capture widespread a

Hooked


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Author by : Susan C. Boyd
Languange Used : en
Release Date : 2009-09-01
Publisher by : University of Toronto Press

Boyd explores over a century of American, British, and Canadian films containing fictional representations of

Hooked


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Author by : Shady Fae
Languange Used : en
Release Date : 2017-01-31
Publisher by :

When Jade sees a party boat one night, she risks everything to go spy on the humans. But when one man falls ov

Hooked


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Author by : Kari Cornell
Languange Used : en
Release Date :
Publisher by :

Hooked


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Author by : Gregory L. Jantz
Languange Used : en
Release Date : 2012-05-01
Publisher by : Charisma Media

The New AddictionWhat you start out controlling can end up controlling you. From Twitter to iPhones, from Face

Hooked


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Author by : Les Edgerton
Languange Used : en
Release Date : 2007-03-29
Publisher by : Writer's Digest Books

The road to rejection is paved with bad beginnings. Agents and editors agree: Improper story beginnings are th

Hooked


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Author by : C. H. Groves
Languange Used : en
Release Date : 2017-03-10
Publisher by : Lulu.com

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